Vignette Wine features amongst 'cultural innovators' in The Frame; a cultural innovations quarterly report from Flamingo Futures
We were very excited to feature in the latest cultural innovations quarterly from Flamingo Futures. Discussing our anti-wine-snob approach of developing connoisseurship as a form of self-exploration, and playing into the experience economy and broader wellness trend.... check it out here
The Colour Series featured in Culture Whisper's "Loveliest Pop-Ups For Winter"
Vignette Wine hosted a series of 3 pop-up public events exploring wine through the lens of colour. Across three evenings of sensory overload, from the greenest green to the deepest purple, guests were treated to a Bacchanalian feast of wine and paired cheeses, with wines matched to olfactory, visual and aural stimuli.
Design Wars: Sophie Griffiths comments on a changing wine audience for Harper's Wine & Spirits Magazine
"These days consumers are buying into an experience. Whether it's the cure of a bottle of Champagne and delicate typography that speaks of French feminine allure and sophistication, or the heft of a bourbon bottle and bold typography that taps into our associations of the Wild West, bravery and masculinity.... "
'Journey Beyond The Senses' bespoke experience features under Tech & Innovation in Harpers Wine & Spirit
In 2018 Vignette Wine worked with Brand Consultancy Coley Porter Bell on a bespoke experience for their clients. The evening wove together insights from neuroscience, such as 'System 1 Vs System 2' thinking, Visual Dominance, Priming and Thin-slicing, concepts that are central to good design theory, and brought to life through a series of wine tasting activities. ..