Wine tasting is hugely subjective. The brain creates our perception of flavour based on an array of sensory stimuli and shifting experiential frames... No two people will experience it in exactly the same way.
Yet, the dogmatic way wine is often talked about creates a false impression of objective truth and with it, an unnecessary barrier: "I love wine but I don't know anything about it", goes the familiar refrain. But it needn’t feel so esoteric. The reign of the wine bore is over.
My approach is inspired by insights from perceptual psychology and neuroscience, creating a space to tune into the senses, putting the focus on you and your palate, as much as the wine itself. This is at the heart of my philosophy of 'Sensory Self-Discovery'.
I bring this to life through my experiential "Night In" wine products, my multi-sensory events and unique virtual tastings.
I'm also excited to now offer a curated selection of wines focused on independent and organic producers, each with an interesting story to tell. I sell the type of wines I love to drink myself, and scout for ones which over-deliver at their price point.
In 2021 I completed the WSET Diploma in Wine, and I was particularly proud to achieve a distinction in each practical blind tasting assessment.
I love sharing my passion for wine, helping to demystify it, kill off the wine snob, and empower and inspire people in their exploration and appreciation of wine. I hope you'll join me for a multi-sensory journey through your palate, and your mind!
Sophie Griffiths, DipWSET
Founder & Director, Vignette Wine Ltd
1. A frame that draws attention to the centre.
2. A brief but powerful scene.
From the Middle French vignete, the diminutive form of the noun vigne, meaning "vine": an illustration of vine tendrils around the borders of a page.
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