Wine drinking is a hugely subjective. The brain creates our perception of flavour based on a myriad of sensory stimuli and experiential frames. No two people will experience it in exactly the same way.
Yet, the dogmatic way wine is often talked about creates an unnecessary barrier: "I love wine but I don't know anything about it", goes the familiar refrain. But it needn’t be so complicated or esoteric. The reign of the wine bore is over.
Our approach is inspired by insights from perceptual psychology and neuroscience, creating a space to tune into the senses, putting the focus on you and your palate, as much as the wine itself.
Our wine selection is focused on independent and organic producers, offering excellent value for their price point.
Whether it's through an at-home experience with our "Night In" packs, or with a live virtual tasting, let us take you on a multi-sensory journey through your palate and your mind!
1. Drawing attention to the centre
2. A brief but powerful scene
A TASTE OF OUR APPROACH
Build out your sense memory by deep diving into different flavours and aromas. The olfactory system is highly 'plastic', meaning you can strengthen the neural pathways involved in detecting and recognising aromas
What kind of taster are you? Sensory physiology varies hugely from one person to the next. Discover surprising things you never knew about your palate including whether or not you’re a “Super-taster” - and what that really means!
Cut through the wine-bore nonsense and experience for yourself the basics of food pairing: see how your palate responds to sweet, umami, bitter, sour, salty in the context of different wines.
Reckon you can tell a white from a red while blind-folded? Take an astonishing journey into your mind and your senses, exploring just how much our senses work together to construct our subjective reality.
Cross-modalism shows us how our senses do not work independently of one another. Instead, sounds can impact taste, vision can impact hearing and many other fascinating interactions. We often pair wine with food, but how about multi-sensory stimuli?
As we understand more about the brain, we begin to see how reality is as much a function of outside in, as inside out. We don't passively perceive the world, we actively generate it, in an active, constructive process.